University of Finance – Marketing professionalizes communications and media operations

In 2026, the University of Finance – Marketing continued to strengthen its communications and external relations, adopting a more modern, coordinated and professional approach to promoting institutional values and engaging students, parents, businesses and the wider community.

Under the direction of the University’s Party Committee and Board of Management, communications activities have been systematically developed across admissions, education, research, international cooperation, student affairs and major academic and institutional events.

The University has improved every stage of content production, from concept development, visual identity and publication design to video production, livestreaming, news editing and digital distribution. A diverse range of programmes, including Road to UFM, UFM Talk & Share, UFM Vodcast, MegaLIVE UFM, Weekly News and UFM NEWS, has strengthened the University’s presence across multiple platforms.

The launch of its first Chinese-language bulletin marked a further step towards multilingual communication and greater international engagement. Short-form videos on TikTok and other digital platforms have also attracted significant public attention, with several reaching millions of views.

Students, particularly members of the Young Reporters Media Club, have played an active role in producing news, videos and digital programmes. Their participation provides practical experience in journalism, filming, presenting, event coverage and teamwork.

These developments reaffirm the University’s commitment to building a dynamic, creative and internationally connected institutional image while advancing the quality and professionalism of its communications operations.

Hong Quan