University of Finance - Marketing
Jan
15

1. ACCOUNTING

Major code: 7340301
Duration: 4 years
Institute/Department: Faculty of Accounting and Audit

SpecializationQualificationLanguage
Corporate AccountingBachelorVietnamese, English
AuditingBachelorVietnamese

The Accounting programme aims to educate graduates with professional integrity and social responsibility, equipped with comprehensive knowledge and practical competencies in accounting, auditing, taxation, and accounting information systems to support transparent and effective organizational governance.

Specifically, the programme prepares graduates to:

1. Apply accounting principles and relevant standards to record, process, and report financial and management information accurately.
2. Prepare and interpret financial statements and managerial reports to support planning, control, and decision-making.
3. Apply auditing fundamentals, internal control concepts, and assurance-related practices in accordance with professional standards.
4. Perform taxation-related tasks and compliance reporting, understanding the regulatory environment and ethical requirements.
5. Use accounting information systems and digital tools (e.g., ERP modules, accounting software, spreadsheets/analytics) to enhance productivity and data quality.
6. Communicate effectively and work collaboratively with stakeholders, demonstrating professionalism and accountability.
7. Uphold ethics, integrity, and lifelong learning consistent with expectations of the accounting profession.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

2. BUSINESS ADMINISTRATION

Major code: 7340101
Duration: 4 years
Institute/Department: Faculty of Business Management

SpecializationQualificationLanguage
General Business AdministrationBachelorVietnamese, English
Sales ManagementBachelorVietnamese, English

The Business Administration programme aims to educate graduates with professional integrity, social responsibility, and entrepreneurial mindset, equipped with comprehensive knowledge and practical competencies to manage organizations effectively in competitive and digitally evolving environments. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply foundational knowledge in management, organizational behaviour, strategy, and operations to address business problems.
2. Perform managerial functions effectively, including planning, organizing, leading, controlling, and quality management.
3. Use data-informed decision-making and business analytics tools to monitor performance and improve organizational outcomes.
4. Develop competencies in human resource management, teamwork, negotiation, and stakeholder communication.
5. Demonstrate innovation and entrepreneurship capability, including business model development and new venture planning.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Integrate sustainability and responsible governance principles into managerial decisions and business practices.
8. Demonstrate adaptability and lifelong learning to keep pace with industry change and technological advancement.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

3. BUSINESS LAW

Major code: 7380107
Duration: 4 years
Institute/Department: Faculty of Law

SpecializationQualificationLanguage
Investment - Business LawBachelorVietnamese

The Business Law programme aims to educate graduates with professional integrity and a strong compliance mindset, equipped with comprehensive knowledge and practical competencies in legal frameworks governing business activities in domestic and international contexts.

Specifically, the programme prepares graduates to:

1. Apply fundamental legal knowledge in civil, commercial, corporate, labour, and investment-related matters relevant to business practice.
2. Draft, review, and manage basic legal documents (e.g., contracts, corporate documents) with attention to risk and compliance.
3. Identify legal risks and propose compliance solutions aligned with regulations, ethical standards, and corporate governance.
4. Support dispute prevention and resolution processes, including negotiation, mediation, and understanding of litigation/arbitration procedures.
5. Use legal research methods and digital resources to retrieve, analyze, and apply statutes, cases, and regulatory guidance.
6. Communicate effectively and collaborate with multidisciplinary teams, demonstrating professional responsibility and confidentiality.
7. Demonstrate adaptability and lifelong learning to keep pace with legal changes and international integration.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

4. DATA SCIENCES

Major code: 7460108
Duration: 4 years
Institute/Department: Faculty of Data Science

SpecializationQualificationLanguage
Data SciencesBachelorVietnamese

The Data Sciences programme aims to educate graduates with professional integrity and strong quantitative foundations, equipped with modern knowledge and practical competencies to acquire, manage, analyze, and interpret data for actionable insights across business, finance, and socio-economic contexts.

Specifically, the programme prepares graduates to:

1. Apply mathematics, statistics, and computer science foundations to formulate data problems and select appropriate analytical approaches.
2. Perform data acquisition, cleaning, integration, and management using contemporary data engineering practices and tools.
3. Develop and evaluate statistical and machine learning models for prediction, classification, and decision support.
4. Communicate insights effectively through visualization, reporting, and storytelling for technical and non-technical audiences.
5. Use modern programming environments and platforms responsibly, ensuring reproducibility and quality in data workflows.
6. Apply ethical principles, privacy protection, and legal compliance in data collection, processing, and deployment.
7. Demonstrate critical thinking, innovation, and lifelong learning to adapt to rapidly evolving data technologies and applications.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

5. ECONOMICS

Major code: 7310101
Duration: 4 years
Institute/Department: Institute of International Political Economy

SpecializationQualificationLanguage
EconomicsBachelorVietnamese

The Economics programme aims to educate graduates with professional integrity and strong analytical foundations, equipped with comprehensive knowledge and practical competencies to analyze economic issues and support evidence-based decision-making in public and private sectors.

Specifically, the programme prepares graduates to:

1. Apply microeconomics and macroeconomics concepts to analyze markets, institutions, and economic policy issues.
2. Use quantitative methods, statistics, and econometrics to conduct empirical analysis and interpret economic data.
3. Assess socio-economic impacts of policies and business decisions, considering equity, efficiency, and sustainability.
4. Formulate and communicate policy and business recommendations based on sound economic reasoning and evidence.
5. Use digital tools for data management, analysis, and reporting to ensure accuracy and transparency.
6. Collaborate effectively in teams and communicate professionally with diverse stakeholders.
7. Demonstrate ethical conduct, critical thinking, and lifelong learning to adapt to evolving economic environments.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

6. ENGLISH STUDIES

Major code: 7220201
Duration: 4 years
Institute/Department: Faculty of Foreign Languages

SpecializationQualificationLanguage
Business EnglishBachelorVietnamese, English

The English Studies programme aims to educate graduates with professional integrity, social responsibility, and good physical and mental health, equipped with comprehensive knowledge and practical competencies in English linguistics, language use, intercultural communication, and relevant applications (e.g., translation/interpretation, communication, and language education).

Specifically, the programme prepares graduates to:

1. Apply core knowledge of linguistics, literature, and culture to analyze and use English accurately and appropriately in diverse contexts.
2. Develop professional competencies in translation/interpretation, communication writing, and/or language teaching support, aligned with workplace standards.
3. Use digital tools and resources for language learning, content creation, and productivity, while respecting academic integrity and intellectual property.
4. Communicate effectively and collaborate in teams, demonstrating intercultural competence and customer/learner orientation.
5. Demonstrate critical thinking and problem-solving to handle language-related tasks, communication challenges, and project requirements.
6. Engage in lifelong learning to adapt to evolving labour market needs and emerging communication technologies.
7. Uphold professional ethics, legal compliance, and social responsibility in educational and professional settings.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

7. FINANCE – BANKING

Major code: 7340201
Duration: 4 years
Institute/Department: School of Financial and Banking Technology

SpecializationQualificationLanguage
Corporate FinanceBachelorVietnamese, English
BankingBachelorVietnamese, English
Customs and Export-ImportBachelorVietnamese, English
TaxationBachelorVietnamese, English
Public FinanceBachelorVietnamese, English
ValuationBachelorVietnamese, English
Finance, Insurance and InvestmentBachelorVietnamese, English

The Finance – Banking programme aims to educate graduates with professional integrity, social responsibility, and strong analytical capability, equipped with comprehensive knowledge and practical competencies in financial services, banking operations, and financial decision-making in domestic and international contexts. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply core knowledge of finance, banking, monetary systems, and financial markets to perform professional tasks and solve practical problems.
2. Execute and manage key banking operations, customer service processes, and product/service delivery in compliance with regulations.
3. Conduct financial analysis, valuation, and performance assessment to support managerial and investment decisions.
4. Apply risk management principles (e.g., credit, market, liquidity, operational risks) and ensure compliance, ethics, and consumer protection.
5. Use digital finance and fintech-related tools (e.g., e-banking platforms, analytics, automation) to improve efficiency and customer experience.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Communicate and collaborate effectively with stakeholders, demonstrating service mindset and professional conduct.
8. Demonstrate adaptability, innovation, and lifelong learning to respond to market changes and evolving financial regulations.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

8. MANAGEMENT INFORMATION SYSTEMS

Major code: 7340405
Duration: 4 years
Institute/Department: Faculty of Data Science

SpecializationQualificationLanguage
Accounting information systemsBachelorVietnamese
Management InformaticssBachelorVietnamese

The Management Information Systems programme aims to educate graduates with professional integrity and strong analytical capability, equipped with comprehensive knowledge and practical skills to design, implement, and manage information systems that support business operations and decision-making in digitally transforming organizations.

Specifically, the programme prepares graduates to:

1. Apply foundational knowledge in business processes, databases, systems analysis and design, and enterprise architecture to solve organizational problems.
2. Develop, configure, and manage information systems and applications that support operational efficiency and service quality.
3. Use data analytics and visualization to support evidence-based decision-making and performance monitoring.
4. Apply project management, IT governance, and service management practices to deliver technology initiatives effectively.
5. Address information security, privacy, and risk management requirements in line with relevant regulations and professional standards.
6. Communicate and collaborate effectively with technical and non-technical stakeholders in multidisciplinary teams.
7. Demonstrate adaptability and lifelong learning to keep pace with emerging digital technologies and industry practices.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

9. MARKETING

Major code: 7340115
Duration: 4 years
Institute/Department: Faculty of Marketing

SpecializationQualificationLanguage
Marketing ManagementBachelorVietnamese, English
Marketing CommunicationsBachelorVietnamese, English
Brand ManagementBachelorVietnamese, English

The Marketing programme aims to educate graduates with professional integrity, customer orientation, and analytical capability, equipped with comprehensive knowledge and practical competencies to plan, implement, and evaluate marketing strategies in dynamic, digital, and internationally connected markets. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply foundational marketing knowledge, consumer behaviour insights, and market research methods to identify opportunities and design solutions.
2. Develop integrated marketing strategies (e.g., segmentation–targeting–positioning, brand strategy, product and pricing decisions) aligned with business objectives.
3. Plan and execute digital marketing and communication activities using contemporary platforms, tools, and content practices.
4. Use marketing analytics and data-driven approaches to evaluate campaign performance and optimize customer experience.
5. Demonstrate effective communication, teamwork, and stakeholder management, including sales and relationship-building capabilities.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Promote ethical marketing practices, legal compliance, and responsible consumption and sustainability considerations.
8. Demonstrate creativity, innovation, and lifelong learning to adapt to rapidly changing marketing technologies and trends.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

10. MATHEMATICAL ECONOMICS

Major code: 7310108
Duration: 4 years
Institute/Department: Faculty of Data Science

SpecializationQualificationLanguage
Quantitative FinanceBachelorVietnamese

The Mathematical Economics programme aims to educate graduates with professional integrity and strong quantitative reasoning, equipped with rigorous knowledge and practical skills in economic theory, mathematical modeling, and econometric analysis to support policy and business decision-making.

Specifically, the programme prepares graduates to:

1. Apply microeconomics and macroeconomics foundations to analyze economic behaviours, markets, and policy issues.
2. Use mathematical methods (e.g., optimization, dynamic analysis) to develop and interpret formal economic models.
3. Conduct econometric and quantitative analysis using appropriate data, assumptions, and statistical techniques.
4. Translate analytical results into practical recommendations for organizations, industries, and public policy contexts.
5. Use digital tools and programming/statistical software to manage data, perform analysis, and ensure reproducible research.
6. Communicate effectively and collaborate in teams, producing professional reports and presentations.
7. Uphold ethics and scientific integrity, including responsible data use and transparent analytical practices.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.