University of Finance - Marketing
Jan
15

INTERGRATED PROGRAMS

315 Undergraduate

1. ACCOUNTING

Major code: 7340301
Duration: 4 years
Institute/Department: Faculty of Accounting and Audit

SpecializationQualificationLanguage
Corporate AccountingBachelorVietnamese, English

The Accounting programme aims to educate graduates with professional integrity and social responsibility, equipped with comprehensive knowledge and practical competencies in accounting, auditing, taxation, and accounting information systems to support transparent and effective organizational governance.

Specifically, the programme prepares graduates to:

1. Apply accounting principles and relevant standards to record, process, and report financial and management information accurately.
2. Prepare and interpret financial statements and managerial reports to support planning, control, and decision-making.
3. Apply auditing fundamentals, internal control concepts, and assurance-related practices in accordance with professional standards.
4. Perform taxation-related tasks and compliance reporting, understanding the regulatory environment and ethical requirements.
5. Use accounting information systems and digital tools (e.g., ERP modules, accounting software, spreadsheets/analytics) to enhance productivity and data quality.
6. Communicate effectively and work collaboratively with stakeholders, demonstrating professionalism and accountability.
7. Uphold ethics, integrity, and lifelong learning consistent with expectations of the accounting profession.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

2. BUSINESS ADMINISTRATION

Major code: 7340101
Duration: 4 years
Institute/Department: Faculty of Business Management

SpecializationQualificationLanguage
General Business AdministrationBachelorVietnamese, English
Sales ManagementBachelorVietnamese, English
Entrepreneurship ManagementBachelorVietnamese, English

The Business Administration programme aims to educate graduates with professional integrity, social responsibility, and entrepreneurial mindset, equipped with comprehensive knowledge and practical competencies to manage organizations effectively in competitive and digitally evolving environments. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply foundational knowledge in management, organizational behaviour, strategy, and operations to address business problems.
2. Perform managerial functions effectively, including planning, organizing, leading, controlling, and quality management.
3. Use data-informed decision-making and business analytics tools to monitor performance and improve organizational outcomes.
4. Develop competencies in human resource management, teamwork, negotiation, and stakeholder communication.
5. Demonstrate innovation and entrepreneurship capability, including business model development and new venture planning.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Integrate sustainability and responsible governance principles into managerial decisions and business practices.
8. Demonstrate adaptability and lifelong learning to keep pace with industry change and technological advancement.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

3. FINANCE – BANKING

Major code: 7340201
Duration: 4 years
Institute/Department: School of Financial and Banking Technology

SpecializationQualificationLanguage
Corporate FinanceBachelorVietnamese, English
BankingBachelorVietnamese, English
Customs and Export-ImportBachelorVietnamese, English
TaxationBachelorVietnamese, English
Public FinanceBachelorVietnamese, English
ValuationBachelorVietnamese, English

The Finance – Banking programme aims to educate graduates with professional integrity, social responsibility, and strong analytical capability, equipped with comprehensive knowledge and practical competencies in financial services, banking operations, and financial decision-making in domestic and international contexts. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply core knowledge of finance, banking, monetary systems, and financial markets to perform professional tasks and solve practical problems.
2. Execute and manage key banking operations, customer service processes, and product/service delivery in compliance with regulations.
3. Conduct financial analysis, valuation, and performance assessment to support managerial and investment decisions.
4. Apply risk management principles (e.g., credit, market, liquidity, operational risks) and ensure compliance, ethics, and consumer protection.
5. Use digital finance and fintech-related tools (e.g., e-banking platforms, analytics, automation) to improve efficiency and customer experience.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Communicate and collaborate effectively with stakeholders, demonstrating service mindset and professional conduct.
8. Demonstrate adaptability, innovation, and lifelong learning to respond to market changes and evolving financial regulations.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

4. MARKETING

Major code: 7340115
Duration: 4 years
Institute/Department: Faculty of Marketing

SpecializationQualificationLanguage
Marketing ManagementBachelorVietnamese, English
Marketing CommunicationsBachelorVietnamese, English
Brand ManagementBachelorVietnamese, English

The Marketing programme aims to educate graduates with professional integrity, customer orientation, and analytical capability, equipped with comprehensive knowledge and practical competencies to plan, implement, and evaluate marketing strategies in dynamic, digital, and internationally connected markets. This integrated track strengthens interdisciplinary application and practical, work-integrated learning aligned with industry needs.

Specifically, the programme prepares graduates to:

1. Apply foundational marketing knowledge, consumer behaviour insights, and market research methods to identify opportunities and design solutions.
2. Develop integrated marketing strategies (e.g., segmentation–targeting–positioning, brand strategy, product and pricing decisions) aligned with business objectives.
3. Plan and execute digital marketing and communication activities using contemporary platforms, tools, and content practices.
4. Use marketing analytics and data-driven approaches to evaluate campaign performance and optimize customer experience.
5. Demonstrate effective communication, teamwork, and stakeholder management, including sales and relationship-building capabilities.
6. Apply interdisciplinary knowledge through practice-oriented projects, internships, and work-integrated learning experiences.
7. Promote ethical marketing practices, legal compliance, and responsible consumption and sustainability considerations.
8. Demonstrate creativity, innovation, and lifelong learning to adapt to rapidly changing marketing technologies and trends.

Upon graduation, learners are expected to be capable of working effectively in relevant domestic and international organizations, and pursuing further professional development where appropriate.

Tags: INTERGRATED PROGRAMS