Improvement Results
Turning Improvement Actions into Measurable Results
At the University of Finance – Marketing (UFM), continuous improvement is measured not only by the completion of planned activities, but also by the extent to which improvement actions strengthen program quality and support student learning.
For the High-Quality, Fully English-Taught Undergraduate Programs in Marketing, Business Administration, and International Business, the improvement results are reviewed through periodic program assessment and documented in formal mid-term reports.
The current improvement cycle demonstrates a clear progression:
Assessment → Improvement Planning → Implementation → Review of Results → Further Improvement
The results presented on this page represent the progress and outcomes documented through the February 2026 mid-term review of the three programs.
Improvement Results at a Glance
Three Programs — One Commitment to Continuous Improvement
| Program | Criteria Meeting Requirements | Overall Result | Improvement Status |
| Marketing | 50 / 50 | 100% | Implemented and continuing |
| Business Administration | 50 / 50 | 100% | Implemented and continuing |
| International Business | 50 / 50 | 100% | Implemented and continuing |
The mid-term assessment results indicate that all 50 applicable criteria were assessed as meeting requirements for each of the three programs.
These results represent an important checkpoint in the continuous improvement cycle rather than the end of the improvement process.
Marketing Program
Results of Improvement
The Marketing Program has implemented improvement activities across the major dimensions of program quality, including program learning outcomes, curriculum, teaching and learning, assessment, faculty, student support, learning resources, quality monitoring, stakeholder engagement, and graduate outcomes.
The mid-term review demonstrates that the program met 50 out of 50 applicable criteria (100%).
Areas of improvement
Program and curriculum
The program has continued to review program-related documentation, curriculum alignment, and course-related information to support the achievement of intended learning outcomes.
Teaching and learning
Feedback and survey information are used as inputs for improving teaching and learning activities. Improvement actions also address the mechanisms for collecting and using feedback.
Faculty
Faculty development and teaching-related improvement activities support the delivery of the fully English-taught program.
Students and learning resources
Student support, learning resources, information technology, library resources, and related services are included in the improvement process.
Stakeholder engagement
The program continues to strengthen mechanisms for engaging alumni, employers, students, and other stakeholders and using their feedback to support program improvement.
The improvement plan specifically identifies the use of survey results for teaching improvement, feedback collection and utilization, quality survey mechanisms, stakeholder relationships, alumni and employer engagement, and monitoring of satisfaction and improvement plans.
Current status
Implemented and monitored, with further improvement continuing as part of the next quality assurance cycle.
Business Administration Program
Results of Improvement
The Business Administration Program has implemented improvement activities addressing program objectives, curriculum, teaching and learning, assessment, faculty development, student support, learning resources, facilities, stakeholder engagement, and graduate outcomes.
The mid-term review indicates that the program met 50 out of 50 applicable criteria (100%).
Areas of improvement
Program and curriculum
Program descriptions, course information, curriculum-related documentation, and PLO contribution matrices have been reviewed and updated as part of the improvement process.
Teaching and learning
The program has strengthened communication of the educational philosophy and Program Learning Outcomes and promoted active teaching and learning approaches.
Faculty
Faculty recruitment, development, evaluation, professional development, and capacity for English-medium instruction have been addressed through the improvement process.
Student support
The program has continued to strengthen student recruitment and support mechanisms and monitoring of student progress and feedback.
Stakeholder and graduate engagement
The program has identified the strengthening of relationships with educational institutions and employers, graduate and alumni data, and stakeholder engagement as improvement priorities.
The improvement plan also includes actions to strengthen student research and professional activities, establish relevant KPIs, and periodically review these activities.
Current status
Implemented and monitored, with continuing activities incorporated into the program's ongoing improvement cycle.
International Business Program
Results of Improvement
The International Business Program has implemented improvement activities reflecting its international orientation, with particular attention to PLOs, curriculum content, specialized courses, teaching and learning, faculty development, student support, learning resources, stakeholder engagement, and graduate outcomes.
The mid-term review indicates that the program met 50 out of 50 applicable criteria (100%).
Areas of improvement
Program Learning Outcomes
PLOs have been reviewed as part of the program improvement process.
Curriculum and specialized courses
Curriculum content and specialized courses have been reviewed with attention to areas relevant to international business, including foreign markets, international trade, logistics, and related professional knowledge.
Teaching and learning
Improvement activities address teaching methods, communication of PLOs, use of feedback, ICT application, and faculty capacity for English-medium teaching.
Faculty development
The program has addressed faculty recruitment, professional development, workload, teaching competency, and professional standards.
Student support and learning resources
Student recruitment and support, monitoring of student learning progress, IT resources, library services, and learning support have been included in the improvement process.
Stakeholder and graduate outcomes
The program continues to strengthen stakeholder feedback, alumni and employer engagement, and the collection and monitoring of graduation and employment information.
Current status
Implemented and monitored, with further enhancement continuing in response to assessment and stakeholder evidence.
Results Beyond Compliance
Meeting all applicable criteria is an important result, but UFM recognizes that compliance alone does not define continuous improvement.
The more important question is:
What has changed as a result of assessment and improvement activities?
The improvement process has strengthened the programs' systematic attention to:
1. Program Alignment
Greater attention to the relationship between:
Program Objectives → PLOs → Curriculum → Courses → Assessment
2. Evidence-Based Decision-Making
Greater use of assessment information, surveys, feedback, and stakeholder information to inform program decisions.
3. Faculty Capacity
Continued development of faculty capacity to support teaching, assessment, ICT application, professional development, and English-medium instruction.
4. Stakeholder Engagement
Stronger mechanisms for engaging students, alumni, employers, and other stakeholders in program development.
5. Graduate Outcomes
Continued development of mechanisms for collecting and monitoring graduate, employment, alumni, and employer information.
6. Continuous Improvement Culture
Improvement activities are increasingly treated as part of an ongoing quality cycle rather than as isolated responses to an assessment exercise.
Assessment Results by Program
The mid-term reports provide an overall picture of the programs' performance across the 11 standards.
Marketing
The program's standard-level results range from 4.67 to 5.00, demonstrating strong performance across the assessed standards.
Business Administration
The program's standard-level results range from 4.33 to 5.00.
International Business
The program's standard-level results range from 4.33 to 5.00.
These standard-level results should be interpreted together with the detailed findings and improvement actions documented in the respective reports.
What the Results Tell Us
The results demonstrate three important aspects of UFM's quality improvement approach.
01 — Improvement is evidence-based
Improvement priorities are linked to assessment findings, feedback, and documented program review.
02 — Improvement is systematic
Improvement activities cover multiple dimensions of program quality rather than focusing on a single area.
03 — Improvement is continuous
The achievement of the current assessment requirements does not conclude the process. The programs continue to monitor effectiveness and identify opportunities for further improvement.
From Results to the Next Improvement Cycle
The current results become the starting point for the next cycle.
Current Assessment Results
↓
Review Effectiveness of Improvements
↓
Identify Emerging Needs
↓
Set New Improvement Priorities
↓
Implement and Monitor
↓
Reassess
This ensures that improvement remains a continuous process embedded in program management.
Looking Forward
The three programs will continue to strengthen their quality through:
• Continued monitoring of PLO achievement;
• Periodic curriculum and course review;
• Further alignment between PLOs, courses, teaching, and assessment;
• Continued faculty professional development;
• Enhanced use of student and stakeholder feedback;
• Strengthened alumni and employer engagement;
• Improved monitoring of graduate outcomes; and
• Further development of evidence-based quality improvement mechanisms.
The results achieved in the current cycle provide a foundation for the next cycle of improvement.
UFM therefore considers continuous improvement not as a destination, but as an ongoing commitment to enhancing student learning, program relevance, and educational quality.