University of Finance - Marketing launches “NHẬN DIỆN” News bulletin to protect learners and institutional reputation

Amid the rapid growth of social media and the increasing speed at which information spreads online, University of Finance - Marketing has launched the “NHẬN DIỆN” News Bulletin, an initiative designed to provide verified information and help learners identify misinformation, impersonation, fraudulent content and other misleading information circulating in the digital environment.

The bulletin is broadcast at 11:00 a.m. every other Monday across the University’s digital platforms.
“NHẬN DIỆN” aims to strengthen students’ ability to access, verify and critically evaluate information before accepting or sharing it online. By reviewing questionable content and providing clarification from official sources, the bulletin contributes to promoting critical thinking and responsible information practices within the University community.

Attention is given to online information associated with University of Finance - Marketing, especially content showing signs of distortion, impersonation or misuse that may affect the legitimate rights and interests of learners, faculty, staff and the University.
The bulletin also provides a channel for students and the wider community to report suspicious information. Through an integrated QR code, users can submit relevant content to the University for verification and, where necessary, official clarification.
The initiative forms part of the University’s broader efforts to protect its institutional identity and reputation. University of Finance - Marketing has been granted trademark registration certificates by the Intellectual Property Office of Vietnam for its Vietnamese and English names, the abbreviation “UFM”, and its logo. Proactively identifying and addressing unauthorized or misleading use of these brand elements is therefore an important part of safeguarding the University’s image and credibility.
Through “NHẬN DIỆN”, the University seeks to foster an accurate, transparent and responsible information environment, encouraging learners not only to receive information critically but also to actively identify, report and share verified information.
“NHẬN DIỆN” – Identify information accurately, protect yourself, and contribute to safeguarding the values and reputation of the University community.

Hong Quan