Nổi bậtUniversity of Finance - Marketing introduces new mascots PIN and PINA

University of Finance - Marketing has officially introduced its new mascot duo, PIN and PINA, as part of efforts to strengthen the University’s visual identity, enhance engagement and create more dynamic brand touchpoints across communication activities.

Inspired by the image of the monkey, a symbol of intelligence, agility, flexibility and adaptability, PIN and PINA reflect the University’s dynamic learning environment, innovative spirit and commitment to international integration.
PIN, the male mascot, takes his name from Pioneer – Intelligence – Nexus, representing pioneering spirit, intelligence and connection. With a confident, energetic and dynamic personality, PIN embodies creativity, determination and readiness to take action. The character is particularly suited to communication related to academic activities, entrepreneurship, competitions, student engagement and admissions.

PINA, the female mascot, represents Passion – Innovation – Network – Aspiration. Designed with a cheerful, friendly and approachable appearance, PINA conveys intelligence, creativity, confidence and positive energy. The character is closely associated with student life, campus culture, community engagement and activities that highlight the human-centered values of the University.

Developed within a unified visual language while maintaining their own distinctive personalities, PIN and PINA can be adapted to various communication contexts, including admissions campaigns, events, student activities, digital media and cultural programs.
Representing the shared values of dynamism, intelligence, connection and aspiration, PIN and PINA are expected to become familiar and engaging symbols within the University community.
The mascot system will be integrated across the University’s website, social media platforms, videos, publications, banners, event materials, gifts and other communication products. Through these new mascots, University of Finance - Marketing seeks to strengthen brand recognition and promote the image of a dynamic, creative and internationally engaged university.

Hong Quan