University of Finance - Marketing
Jan
08

Entering 2026, the University of Finance and Marketing officially launches a new version of the UFM NEWS system, featuring many innovations in a multi-platform, multilingual, and field-focused approach. The program is broadcast simultaneously on the University’s Website, Fanpage, YouTube, and Zalo.

UFM NEWS not only provides timely and official updates on the University’s and learners’ outstanding activities, but also serves as an important communication channel that strengthens internal connectivity, promotes the image of UFM, and conveys strategic development orientations toward 2030 with a vision to 2045—thereby contributing to brand building and enhancing cohesion within the UFM community both inside and outside the University.

According to the 2026 implementation plan, the UFM NEWS system will operate four flagship news programs, organized in a professional, multilingual manner and closely aligned with the information needs of different audience groups.

Specifically, the Vietnamese-language program “Weekly Highlights” is broadcast at 8:00 p.m. every Sunday. This program focuses on summarizing the most notable events of the week, while also introducing the University’s key activities for the following week.

The English-language program “UFM News” airs at 8:00 p.m. on Monday of the first week of each month. Its content updates audiences on training, research, and Youth Union–Student Association activities on a monthly basis, thereby strengthening connections and promoting the University’s image to international friends and partners.

In addition, the Chinese-language news program is being produced at UFM for the first time. It is broadcast at 8:00 p.m. on Saturday of the last week of each quarter, summarizing key information and events of the quarter and expanding multilingual access to information.

Alongside the general news programs, “Marketing News” airs at 9:00 p.m. every Saturday. This program focuses on marketing trends, case studies, and corporate communication strategies, creating a specialized information stream that is practical and relevant for learners and the wider community with an interest in marketing.

With its renewed content orientation and presentation format, UFM News 2026 is expected to deliver a dynamic, in-depth, and information-rich viewing experience. The program respectfully invites viewers to tune in and continue accompanying UFM NEWS in its upcoming broadcasts.

Hong Quan

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