News & Events

Scientific workshop on “Building and Protecting Brand Names”
  • On the morning of October 25, 2017, the University of Finance – Marketing (UFM) in co-ordination with the National Office of Intellectual Property held a scientific workshop on "Building and Protecting the Brand names" in 2017 with the attendance of the University’s Party Committee, the Management Board, leaders of the Office of Intellectual Property, business leaders, universities in the city, scientists, economists and UFM lecturers, officers, and students.

    View of the workshop.

  • Speaking at the seminar, UFM Vice-President, Dr. Nguyen Van Hien outlined the context of Vietnam's economic integration in the current period, thus emphasizing that enterprises are increasingly facing fiercer competition on the market, and consumers are increasingly smarter and harder to please in their purchasing process. Therefore, the building and development of the brand name has been recognized as an important factor to help businesses create loyal customers, thereby enhancing the competitive advantage to expand and develop their business activities at home and abroad.

    Mr. Tran Giang Khue, in charge of the Southern Office of Intellectual Property, presents his report at the workshop
    Mr. Nguyen Van Nam, Director of BigSouth Brand, presents his report at the workshop.
    Delegetes at the workshop.

  • At the workshop, speakers gave their presentation on "The benefits of building business branding associated with intellectual property", "Building a branding identity system for small and medium enterprises in Vietnam" and "Branding at small and medium enterprises in Vietnam, some challenges and solutions. Besides, there were effervescent discussions and view exchanges between speakers, lecturers and guests to clarify the issue of branding.

    Mr. Nguyen Thanh Hung, Deputy-Director of Dong Thap Radio & Television, expresses his opinion at the workshop.
    Mr. Thach Xuan Khai, Sales Manager of Converse shoe brand shares his ideas at the workshop.

  • Today's brand name is recognized as a valuable intangible asset, and the prestige of enterprises while expressing the trust of customers in the products of the enterprises and the businesses themselves. Therefore, branding of goods and services of Vietnamese businesses to promote exports as well as enhance the ability to recognize goods and services circulated domestically and internationally is an important requirement in the country’s process of integration and development.
  • With the aim to become a leading institution of higher education, a center for scientific research and technology transfer in the country and a prestigious university in the region in terms of business and management, UFM leadership is very interested in all the issues related to branding. Therefore, the Academic Department of Marketing is entrusted with the responsibility of training human resources in this field with a major in "Brand Management". This is also the specialized subject that has attracted a great number of students to choose for their undergraduate program at UFM since 2008 until now.

    Delegates pose for photo taking.
    Delegates pose for photo taking.

    Source: UFM’s Vietnamese Website.